Headshots vs Brand Photos

You’ve got a stellar business plan. That email list is up to date and ready to go. Your website is looking fabulous and all the links work! All that’s left is to take some quick headshots and you’re all set, right?!

Well, not exactly.

Personal branding photography is more than just headshots. Sure, headshots are part of the personal branding experience, but the goal of personal branding is much more comprehensive! 

A huge misconception when it comes to being a personal brand is that being “personal” means you simply take a few headshots and put your face out there so clients will know what you look like. 

Your brand is so much more than that! Personal branding opens the door for customers to really connect with you, and from there you earn their trust.

According to Forbes, “Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employees.” 

Personal branding drives engagement, which makes all the difference when it comes to ensuring the success of your business. More engagement means more eyes on your business, and more eyes on your business means more potential clients, and more potential clients means … higher profits! 

We’re often contacted by business owners from a variety of industries seeking information about personal branding. However, the question that often comes up is, “What’s the difference between headshots and brand photos?”

We’re so glad you asked! We thought we’d help clear up some common misconceptions and share why your brand needs more than headshots alone.

You’re More than Just a Pretty Face

Headshots are tightly cropped photos of your face, usually from the shoulders up. They tend to appear formal, with you looking directly into the camera. Headshots simply show customers what you look like, and are very limiting when it comes to engagement.

In contrast, your brand is “The sum total of all visual and non-visual, verbal and non-verbal, tangible and intangible elements that help to identify, form, create and influence unique and positive associations for a product, service, or entity that differentiates it from its competition, creating meaning, value, and preference in one’s mind.”

Whew! Much more than just a headshot! 

Engagement is Everything

In today’s market, engaging content is more important than ever. Showing up on social media, building a connection to your customers, and putting a face to your business is essential.

Once you complete your branding session, you’ll have a wide variety of photographs that really showcase who you are, who you serve, and how you’ll serve them. Then, you can use your photos anywhere you advertise for your business! This includes your business cards, website, flyers for speaking engagements, and social media pages.

It’s important to have a variety of photos to choose from. You can’t just put the same photo of you in a blazer up on Instagram every day and call it good! You’ll want to draw people in with enticing visuals. Once they know who you really are and what makes you so awesome, they’re much more likely to stick around! 

Every Industry Needs Personal Branding

Customers know they have options, and you want them to choose you! Whether you’re a speaker, musician, or nutritionist, the way you connect with and influence your potential customers has everything to do with your personal brand. 

So ditch the stock images and let’s get real! We’d love to help you create amazing brand photos to boost your sales and make an impact! 

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